A useful List from Sue Collier
"If there is one thing about promotions I try to impress upon authors, it’s that reviews sell books. The process for obtaining reviews can be somewhat overwhelming, though, so here is a step-by-step approach. "
http://selfpublishingresources.com/10-steps-to-obtaining-reviews-for-your-book/
"Follow up on all requests the week after you’ve sent them out. Continue to follow up until you have either gotten a “yay” or “nay” from everyone, or until you’ve made at least three attempts to touch base."
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