Ten Ways to Know if Your (Internet) Marketing is Paying Off

"We always want to make progress in our marketing but we’re not always sure how to do it or if what we’re doing is making a difference. Follow these steps and see if it doesn’t help your marketing momentum. If it’s paying off, you’ll know sooner rather than later and you can keep doing the good stuff, and punt the bad."

http://www.bookbuzzr.com/blog/book-marketing/ten-ways-to-know-if-your-internet-marketing-is-paying-off/