"How long would it take you to mention your book title to every person in the country? Even if you purchased national advertisement, we know that the message will fall on deaf ears most of the time, and once the advertisement has delivered it's message, it's done. You will have to pay to have it delivered again. The same it true about any medium you chose to spread the word about your book. And the terrible thing about trying to get the message out yourself is that it will suck up your time and/or money.
Over time, the much better, more efficient way to do this is by enlisting an army of people to help you contact every person in the country."
http://blog.marketingtipsforauthors.com/2009/04/10-tips-to-getting-book-referrals.html
"2. Always ask for a referral if someone contacts you to tell you they like you book. This should become automatic, second nature to you. Someone who took the time to drop you a line is someone who is excited about your book. Capture that excitement and use it to help spread the word about your book. 2
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