Why I’m Going to Publish the Mediactive Book with Lulu

"Some members of the traditional publishing industry don’t care for what I write, and some who do aren’t thrilled with one of the ways I try to spread my ideas. So when Mediactive appears between dead-tree covers a bit later this year, the traditional publishing industry won’t be in the mix.

I’m going with Lulu, a company that understands the changes in media. This is a self-publishing service — an operation that takes my work and turns it into books that can be sold, by me and by anyone else who wants to sell them."

http://mediactive.com/2010/05/09/why-im-going-to-publish-the-mediactive-book-with-lulu/

Lulu - 20% off books in Britain until 11th November

Lulu are offering 20% off books for their British customers from now until midnight 11th November. If you're considering giving books as presents, now might be a good time to buy them.

http://aro-books-worldwide.blogspot.com/#!/2011/11/20-off-books-in-britain-until-11th.html

How to Make an eBook Anyone Can Read with ePub

"Many new authors might make the mistake of thinking that if they have a portable document format (PDF) of their book it means that it can be read on an e-reader or other mobile device. While in many cases the PDF can be opened, the text is far too small because it is a static or unchangeable image. ePub makes it so your text is resized to fit the screen of any given device. Since the text in ePub format can be changed in terms of size, font and color, reading an ePub book becomes a much more personal experience for the reader. Sounds great right? But how do you make an ePub book? "

http://www.lulu.com/blog/2010/03/12/how-to-make-an-ebook-anyone-can-read/

How to transform (almost) plain ASCII text to Lulu-ready PDF files

"I realized that I needed a more efficient and flexible workflow: something that was as close as possible to “write ONCE, publish anywhere, re-mixing and processing already written stuff in any possible way without getting mad along the way”. I wanted to write QUICKLY, without thinking at all of where or in which format the text would end up, while being prepared for all cases, from blog to book. "

http://freesoftware.zona-m.net/how-to-transform-almost-plain-ascii-text-to-lulu-ready-pdf-files-part-1/


http://freesoftware.zona-m.net/how-to-transform-almost-plain-ascii-text-to-lulu-ready-pdf-files-part-2/

Changing from Lulu Store to Lulu Spotlight

"You can change to a new Sporlight.

From the your My Lulu page enter the following URL in your browser window

http://www.lulu.com/spotlight/newauthor/

This will then create a new Spotlight for you. Once you have finished editing it then return to your My Lulu page and the name and link to the old Storefront will have been replaced with the new Spotlight."

http://connect.lulu.com/t5/General-Discussions/My-Store-Front-is-Sad-Lulu-needs-better/m-p/75005#M12668

Publishing for the Future

"The concept of open-publishing is one where we give you the platform and you are empowered to innovate the tools and solutions that best fit your needs and help you sell more books.  The Lulu platform will be of particular benefit to a new generation of publishers who can create new tools to help authors reach more readers, monetize out-of-print or back-catalogued titles, and grow their customer-base"


http://www.lulu.com/blog/2011/06/14/lulu-com-publishing-for-the-future/

"So far, we’ve been blown away by the creativity and innovation we’ve seen in the sites and applications people have come up with. Some of our favorite examples are twournal.com, that lets turn your tweets into a book, and beforeigrewup.com, where you can capture your children’s life into a book and seamlessly share it with friends and family. "

http://twournal.com/


http://www.beforeigrewup.com/

Dear Lulu, The New Standards

"The first section of the book testing color portraits, shows the students, each dressed in a different color, posing outside in still life photographs featuring other random items in the same hue. The photos are then reproduced as CMYK, RGB, Grayscale and Half-tone so that you can see which color model is better — pretty amazing that RGB prints so well, and pretty amazing to think that sending an RGB to offset printing could cost a designer his or her job or thousands of dollars to reprint the washed out photo."

http://www.underconsideration.com/speakup/archives/005154.html

Secrets of successful self publishing with Lulu.com

"The advantage from a publisher's point of view is that you don't have to pay to print a large batch up-front and you don't have to fill your garage with those books until you can sell them. Lulu provides ecommerce facilities and customer service, which means the service can be fully automated from the publisher's point of view. There are no set-up costs. You set your own price (as long as it's above the cost Lulu wants to charge you for printing), and Lulu will pay you the profits directly.

The disadvantage of using print on demand is that it's more expensive per book than it would be if you printed a large batch through a conventional publisher. If you're aiming for conventional distribution through shops with an ISBN, it can work out prohibitively expensive once the retail margin is factored in. Because each book is printed when the customer orders, it can take a couple of weeks for books to arrive.

My own experience using Lulu has been fantastic and I'm happy to recommend it. Even if you're producing a mass market work, print on demand can be a good way to test your product before committing to a large print run. "

read more - http://www.sean.co.uk/a/journalism/self_publishing_success_with_lulu.shtm